Search engine optimisation is basically everything you do to make sure your website shows up as high as possible in the organic search results. For 95% of consumers, their search for a product or organisation starts on Google. To get the attention of your target audience and generate leads, our analytical artists ensure that your business is at the top of the search engine. Even if your target group ultimately makes the purchase offline, it is important to be easily findable and visible online. Search engine optimisation in the form of SEO marketing is therefore essential for lead generation. The three most important factors we focus on are technique, content and authority. The technique and content must be optimally tailored to the visitors of your website. Your website must be technically sound. We look at the structure of your website, the proper use of headers, user-friendly URLs, a fast loading time, the use of an SSL certificate and sitemaps, for example. Your target group is looking for something. So it is important to provide them with the right content. First we write an appropriate content strategy. Then we link the content needs to keyword research and we process these keywords in a piece of effective web copy where we take into account the right link building. In short, a strong piece of online marketing!