LET’S PLAY

Museums and exhibitions are increasingly looking for measurable and creative interaction with their audiences. Increasing the experience ensures a longer stay and a more intense connection with the art or artist. A longer stay ensures that the art or an exhibition that tells a story is better understood. Each storyline has its own dynamics and often its own target group. By using Augmented Reality, we can add more experience and storytelling to a work of art or exhibition, really bringing the story to life and surprising the audience. The traditional information signs next to works of art have been given a completely new digital look.

During Museum Night, our colleagues in Amsterdam realised the world’s first digital pop-up museum with Augmented Reality in a metro network: the Let’s Play Gallery. Using Augmented Reality, visitors scanned the works of art with their smartphones or other mobile devices. This immediately provided visitors with additional information about the works and their creators. With an upcoming Talent Contest, visitors could also vote for their favourite artist or artwork. A total of 40 artists, spread across 58 screens in 3 squares and at the Central Station, participated in the event. They used Augmented Reality to explain their work of art or to make their works come to life. The Art of Digital was literally on display here.