DE NOTENMAN - Superminds

DE NOTENMAN

Special times also offer new opportunities. And Fedor Derks, also known as De Notenman, realised this very quickly. Fedor did not wait for the consequences of the first Covid-19 wave, but proactively went to SUPERMINDS with the concrete question: turn my offline market stall into an online shop and make sure I am visible and findable in the Netherlands and Belgium.

We first developed a suitable brand identity which we then translated into an easy-to-use web shop. We realised a social media marketing plan and started working on search engine optimisation. Through online advertisements such as Google ads, we provided a direct and relevant link to the web shop. On social media, we filled the feed with stimulating content and linked it to social shopping. The result: customers who could no longer buy their products at the market found their way back to De Notenman and now order online 24/7. In addition, De Notenman attracted a broader target group from other cities where he was previously not known at all. De Notenman now sells its products successfully online, both domestically and abroad.

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